While looking for my favourite websites I came across this …
http://www.coca-cola.com/template1/index.jsp?locale=en_US&site=../happiness_factory/index.html
It is the American Coca Cola website. It is interactive and tells a story about characters (as shown above) working in the Happiness Factory. It is an animated television commercial demonstrating the joys of life behind the scenes in a Coke vending machine. The animation was designed by Psyop ( http://www.psyop.tv/main.php ) of New York. I first found out about Psyop last year, through Computer Arts magazine. They are a multimedia design firm which creates, prints, animates and branding campaigns. Their work is the result of when advertising and animation meets graphic design. They begin with illustrations or photographs and build on them to create moving sequences. Their slogan is “Persuade, Change and Influence” and that is exactly what they do as they win clients by simply being creative which can be easily looked up through the internet and passed on by word of mouth.
