Ikea have done some very intriguing websites recently. In 2008 they launched their ‘ You need a quite space’ website. Its a combination of slow moving animation and interactivity. It switches from slow motion, ‘quite’ bedroom scenes, to fast ‘chaotic’ everyday clips. It is to symbolise that everyone needs time and space to relax, set in four bedroom scenarios.
‘After a Traffic Jam. You Need A Quiet Space’
‘After working in a convenient store. You Need A Quiet Space’
‘After Cleaning the house. You Need A Quiet Space’
‘After working so stress in Hospital. You Need A Quiet Space’
http://www.ikea.com/ms/en_US/rooms_ideas/tcb/index.html
Their most recent website is of a similar style - http://kominigarderoben.se/
Unlike the previous it stops and starts in a jerky motion but similar shows everyday situations within rooms designed to fit certain lifestyles. Both have buttons which you can interact with, showing the latest trends to encourage you to buy.
